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Jim Morrison

Jim Morrison

Director, Financial Advisor

Waco Office

Jim has worked in the financial services industry since 1981. After more than 40 years of serving clients, he continues to find great satisfaction in witnessing the positive impact of sound advice throughout multiple generations.

His professional career began with Southland Life as a Life Insurance agent in 1974. Ultimately he became the agency manager and later formed Jim Morrison Financial Services, Inc. in 1981. As the business prospered, he also became a financial advisor helping his clients with wealth management and retirement income strategies. In 2021 his firm merged with LifeBridge Financial Group to ensure the future success of both his team and clients.

Faith and family are deeply important to Jim. He and his wife of more than 50 years, Judy, have two grown daughters and four grandsons.